Rapport annuel de Palexpo

CATERING

A public catering service and a banquet catering services: two sections that endeavour with creativity and efficiency to offer exhibitors and visitors unequalled culinary experiences.

“2023 DID NOT LACK IN CHALLENGES THAT WE MET WITH EFFICIENCY!”

In a perpetually changing environment, the catering section, with the valuable support of the women and men who work in it, continues to mobilise all its creative strength and exceptional agility to stay on top of the latest trends and meet its clients’ expectations to perfection. Damien Brard, head of public catering, and Gontrand Toulet, head of banquet catering, look back on the highlights of 2023 that helped to enhance the catering experience of each participant in order to reinforce the brand image, professionalism, and excellence of Palexpo. What was on the menu? Innovation, challenges, sustainability, and attractiveness.

Damien Brard

“This year once again, we continued to innovate through unique and appealing catering concepts that enable us to enhance participants’ experience of their visit.. On the occasion of the 62th edition of the Concours Hippique International of Geneva, for instance, we launched the first 100% Palexpo food court with stands that offered a wide choice of dishes like risotto, rösti pizzas, large open sandwiches, mezzes, or raclette. As a symbol of relaxed eating and freedom of choice, we knew that this tasty and fun formula would please people… And the extremely positive feedback we got from the public as well as organisers proved us right! The creativity of our section also transpires in our capacity to be extremely attentive to our clients’ needs and to offer them a personalised experience. I’m thinking for instance of the Global Refugee Forum organised in December 2023, where UNHCR wanted to a highlight the talent of a chef who is a Syrian refugee living in Geneva. We gave him our close support so that he could offer his cuisine at his own stand throughout the event.

For the first time we also hosted the World Dog Show and its tens of thousands of participants from 23 to 27 August; these are unusual dates on our calendar which required a particular management of resources and infrastructures. And I was very happy about the great success of our various points of sale!

As for trends, we continue to see a demand for more naturalness, and more and more of our clients want to explore new culinary possibilities to meet their expectations. In fact, UNCHR specifically asked us to develop a 100% vegetarian offer for the Global Refugee Forum, and we managed to offer a selection of wraps and sandwiches that combined naturalness with a plethora of flavours.

We also gave a lot of thought to the Point Central, which is Palexpo’s visiting card and a place that brings all our employees together. The aim being to create a lighter, warmer, and more modern space, we worked hand-in-hand with the various in-house services (the Steering, Architecture and Design service, graphic artists, and the infrastructure committee) to rethink these areas. Furniture, décor, layout: we staged and tested several configurations to get an idea before the works are scheduled to start in 2024. We also welcomed a new head chef in our kitchen to continue offering more refined and creative dishes; and the first feedback has been extremely positive!

Lastly, the catering section took measures to improve its operational efficiency by replacing its entire fleet of cash registers, automated its financial reports to continue improving its efficiency, and started to standardise certain procedures.”

Gontrand Toulet

“2023 did not lack in challenges for us! Besides the “usual” logistic and operational challenges that our section handles, I believe, with efficiency, the year included a number of major events that required our teams to mobilise all of their expertise and experience. I’m thinking in particular of the annual artgenève dinner in January, which was attended by more than 1,500 people in one single evening! At 6 pm, while the exhibition was still in full swing, we started up our kitchens and set the tables discreetly: a veritable logistic dance that took place in the shadows to give diners a unique immersive experience. This larger-than-life evening once again demonstrated our capacity to meet culinary challenges on a huge scale and to offer exceptional gastronomic experiences even in the most demanding conditions. The next day, we had to organise a dinner for 60 VIPs for one of the partners of the event. A very exclusive evening for which we were able to present a high-end menu consisting of eight courses as well as a vertical wine tasting which our clients unanimously praised.

In the spring, for Watches and Wonders Geneva, the figures were emblematic: nearly a year of prior organisation, two daily menus with five starters, five main courses, and five desserts thought up and prepared each day, 10,000 meals served per day, 400 temporary waiting staff, 150 cooks, and 12 satellite kitchens. An achievement that was accompanied by a statistical feat to estimate the exact quantities of food needed and to avoid wastage through food drives, carefully planned supply schedules, and continuous adjustments.

In December, during the Concours Hippique International of Geneva, we offered high-end services in keeping with the prestige of the event with two three-course menus (one at noon and one in the evening) that varied daily. In total, we served 700 meals in four days.

The year ended on a brilliant note with the UNHCR Nansen Refugee Award ceremony on 13 December which took place in Palexo’s Black Box. The reception was attended by heads of state and 1,700 guests, and considering the numerous protocol, security, logistics, and cultural considerations, we had to adhere to a meticulous schedule and close coordination between all the parties involved, and pay enormous attention to details to ensure that the evening would be a success.

I finally want to underline the arrival of four maîtres d’hôtel in our banquet catering service (who were previously in the public catering section). These four women will help to streamline the section and facilitate the pivotal role of our chefs without whom nothing would be possible!

Thanks to a few iconic events added to the hundreds of trade shows on which we work throughout the year – sometimes simultaneously! – our service was able to generate a turnover of CHF 10 million.”