Roll-out of the new visual identity
Initiated in 2024, the redesign of Palexpo’s visual identity reached a decisive milestone in March 2025 with its roll-out across all communication materials.
A strategic lever
Developed in collaboration with the agencies Trivial Mass and Pittet Communication, this project reflects a clear ambition: to modernise Palexpo’s image, clarify its positioning and strengthen brand consistency. Conceived as a genuine strategic lever, this new identity is designed to affirm Palexpo’s uniqueness in a constantly evolving events environment. It embodies a resolutely optimistic and forward-looking vision, better highlights Palexpo’s role as a major player in regional economic development, and supports its opening towards new market segments.
Prism of excellence
This repositioning is the result of in-depth work, nourished by numerous exchanges with internal teams and stakeholders. It centres on the concept of the “prism of excellence”, symbolising Swiss excellence applied to events, congresses and exhibitions.
Strengthened consistency
Unveiled in March 2025, this visual identity has been progressively rolled out across all media: signage, publications, digital platforms and institutional tools, enhancing the visibility and consistency of the Palexpo brand.
