Ever more personalised support
Palexpo is continuing to move towards an increasingly personalised approach in order to provide organisers and exhibitors with optimum support. Faced with a wide range of expectations and events with specific needs, the company is focusing on tailor-made solutions that are perfectly suited to each different project.
Buoyed by this drive for excellence, Palexpo has created two new strategic departments: Data & Analytics (DAT) and Customer Relationship Management (GRC). Created at the end of 2024, these two departments came into operation on 1 January 2025.
Customer Relationship Management (GRC)
Palexpo knows that visitor reception plays a key role in their overall satisfaction. The company has also embarked on a general improvement initiative to offer visitors a consistent, high-quality experience from the moment they arrive on site.
To achieve this, a number of measures were developed in 2024: optimised signage to facilitate orientation, a smoother reception experience thanks to a combination of digital tools and a stronger human presence, and the standardisation of practices to ensure consistency and uniformity in visitor reception. Finally, a more assertive visual identity, including the ‘Palexpo’ jackets worn by staff, means that on-site teams can now be clearly identified.
Data & Analytics
Designed to strengthen Palexpo’s competitiveness, stimulate its growth, optimize decision-making, enrich customer experience and also contribute to integrating a data-driven culture within the company, the main mission of the DAT department is to explore, transform and analyse strategic data in order to improve Palexpo’s marketing and sales performance.
As for the GRC department, its role is to harmonise physical and digital reception, with the aim of offering the best possible experience to our customers: visitors, exhibitors, organisers and partners.